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Simply Digital Digest - Tues May 8th

As Cambridge Analytica fades into the darkness (for a while at least), it leaves a path of reverse-en
Simply Digital Digest
Simply Digital Digest - Tues May 8th
As Cambridge Analytica fades into the darkness (for a while at least), it leaves a path of reverse-engineering in its wake. Targeting options are changing, data feeds to platforms like Hootsuite have gone dark, and every social platform is scrambling to update their T&Cs. We have included a few recent explanations to give you a flavour of the changes moving though. Of particular interest are the changes to Facebook’s custom and lookalike audience targeting - the shadows of which are easily recognisable in the recent CA activities.
We have also included one of our new series of Executive Guide articles intended to provide foundational digital knowledge in practical, non-technical language. This one provides a familiar, domestic flavour to the digital landscape. We also feature an article on AI in cyber security from Wired, mainly for its useful overview and straight-forward distinction between AI and machine learning.
As always, if there are topics that you would like deciphered, we are up for the challenge - please feel free to drop us a note. 
Regards,
Peter

What is digital? A practical guide to the digital landscape
Big Changes to Facebook Custom Audiences: What You Need to Know | WordStream
About user research at Twitter
AI Can Help Cybersecurity—If It Can Fight Through the Hype | WIRED
Some interesting emerging tech
Behind the scenes at Microsoft’s Mixed Reality Capture Studios – Variety
Leap Motion's AR Headset Has Great Hand Tracking | VRROOM
Did you enjoy this issue?
Peter McMahon - Affiniti Digital

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