As Cambridge Analytica fades into the darkness (for a while at least), it leaves a path of reverse-engineering in its wake. Targeting options are changing, data feeds to platforms like Hootsuite have gone dark, and every social platform is scrambling to update their T&Cs. We have included a few recent explanations to give you a flavour of the changes moving though. Of particular interest are the changes to Facebook’s custom and lookalike audience targeting - the shadows of which are easily recognisable in the recent CA
We have also included one of our new series of Executive Guide articles intended to provide foundational digital knowledge in practical, non-technical language. This one provides a familiar, domestic flavour to the digital landscape. We also feature an article on AI in cyber security from Wired, mainly for its useful overview and straight-forward distinction between AI and machine learning.
As always, if there are topics that you would like deciphered, we are up for the challenge - please feel free to drop us a note.